Why should I fight 100% of chargebacks?

We recommend you fight all chargebacks- even those listed as fraudulent. Often, chargebacks with the type “fraudulent” have no evidence of fraud. If the charge is actually fraudulent, that will be apparent in the data and the chargeback will be lost. Customers that are experiencing legitimate fraud will not be affected. We advise fighting 100% of chargebacks as you will have the best picture of your total winnable disputes.